Business Strategist • Executive Coach • Visionary Builder of Brands
Greg S. Carroll is a results-driven business strategist, executive coach, and serial entrepreneur with over 35 years of hands-on experience building, scaling, and revitalizing businesses. From pioneering distribution models in the action sports industry to transforming struggling companies into multi-million dollar brands, Greg brings a rare blend of sharp business acumen, intuitive insight, and heart-centered leadership to every client engagement.
Having founded and led multiple successful companies across the action sports, manufacturing, wholesale, distribution, apparel, and creative industries, Greg now offers his expertise to business owners, leaders, and organizations seeking strategic clarity, operational excellence, and sustainable growth.
Business Coaching Philosophy
Greg’s coaching is rooted in empowering clients to uncover their values, master strategic thinking, overcome internal and external obstacles, and design actionable roadmaps toward their business goals. His unique blend of intuitive insight and hands-on business acumen allows him to coach with compassion and precision, delivering real results. Whether guiding an entrepreneur through the launch phase or supporting a CEO navigating organizational restructuring, Greg’s approach is focused, grounded, and visionary.
What Greg Offers as a Business Consultant & Coach
Greg’s approach to business consulting is equal parts visionary and tactical. He doesn’t just advise—he rolls up his sleeves and partners with his clients to co-create strategies that work in the real world. Whether guiding a startup from concept to launch or steering an established brand through a turnaround, Greg is known for his integrity, innovation, and ability to deliver transformational results.
- Strategic Business Planning & Turnaround Consulting
- Executive & Leadership Coaching
- Sales Growth Strategy & Team Training
- Brand Development & Market Expansion
- Product Development & Creative Direction
- Business Model Innovation & Distribution Strategy
- Team Building, Culture Design, and Organizational Alignment
- Customized growth and turnaround strategies for companies of all sizes
- Insightful, intuitive, and practical guidance to uncover blind spots
- High-level executive coaching for leaders, founders, and changemakers
- Brand Development and business strategies for Entrepreneurial Startups to Established Brands
- Expertise in building companies from the ground up with scalable models
- Coaching programs that integrate mindset, leadership, business, and legacy
- Executive Advisory & Corporate Turnaround Planning
- Business Model Innovation & Reorganization
- Growth Strategy & Market Expansion
- Team Leadership, Culture Building & Training
- Distribution Optimization (Domestic & International)
- Strategic Marketing | Creative Direction | Trend Forecasting
A Legacy of Leadership Success
Throughout his career, Greg has:
- Grown multiple companies from concept to multi-million dollar valuations
- Reversed financial decline and boosted revenues by 500%+ within two years
- Designed disruptive distribution models that scaled international brand presence
- Led diverse teams in high-pressure, high-growth environments
- Coached hundreds of business owners and executives to breakthrough performance
- Created award-winning marketing and branding campaigns across industries
Highlights of Business Success
CEO & Co-Founder – Empire Skateboard Distribution Co. (2006–2009)
Greg developed and launched a revolutionary distribution model that reshaped how independent skateboard and apparel brands scaled. He provided executive-level back-end business management, marketing, and sales infrastructure that led to brand growth of up to 500%. His leadership included:
- Building an international distribution network
- Managing all creative, marketing, and sales teams
- Forecasting global trends and responding with product development
- Overseeing multimillion-dollar campaigns and budgets
General Manager – Girl Skateboards Company (2002–2005)
Tasked with turning around a company facing financial hardship, Greg overhauled its financial, marketing, and operational strategies—leading to a 500% increase in sales within 2 years. Notable achievements:
- Reengineered internal operations to boost team collaboration
- Established new inventory and financial systems that cut costs and increased efficiency
- Designed and launched high-demand new products
- Secured international manufacturing and sales agreements
Co-Founder – Diamond Supply Co. (1998–2010)
As a silent cofounder, financial advisor, and later executive leader, Greg helped steer the company from near closure to becoming a powerhouse brand with over $3 million in sales within two years of restructuring. Contributions included:
- Strategic financial planning and cost reduction
- Business infrastructure reorganization
- Launch of new distribution agreements and brand partnerships
Founder – Street Corner Distribution (1989–2002)
At just 18, Greg co-founded and scaled this startup into a multi-million-dollar company. He managed brand creation, global tours, athlete sponsorships, and product development. The company produced some of the most iconic skateboarding content and established multiple successful brands still influential today.
Brand Manager – Ermico Enterprises/Venture Trucks (1989–2002)
Greg led the marketing and creative strategy that took Venture from the bottom of the market to the #1 selling skateboard truck company in the world within three years. His leadership highlights include:
- Managing over 300 athletes and grassroots marketing campaigns
- Launching product innovations that generated $20+ million in annual sales
- Building a dominant global brand presence before the era of digital marketing
Founder – CreatingYouNow.com (1995–Present)
Greg has worked as a trusted life and business coach for thousands of individuals and organizations—from professional athletes and CEOs to at-risk youth and cancer patients. He specializes in empowering people to break through obstacles, align with their values, and activate their highest potential. As a business consultant, his strategic insights and intuitive guidance have helped many businesses unlock clarity, confidence, and rapid growth.
Greg’s intuitive business sense, deep understanding of market trends, and gift for cultivating talent have made him a trusted advisor to startups, executives, creatives, and changemakers around the world.
Beyond the Boardroom
Greg’s work is rooted in more than strategy and spreadsheets. As a lifelong life coach and integrative wellness practitioner, he brings a holistic perspective to business—helping his clients align their companies with purpose, integrity, and long-term impact. He believes that success is most powerful when it is grounded in clarity of values, service to others, and authentic leadership.
Ready to Elevate Your Business?
If you’re ready to break through stagnation, realign your vision, scale your brand, or simply grow into the leader your business needs you to be, Greg S. Carroll is here to guide the way.
Schedule a consultation or learn more email Greg at CreatingYouNow@gmail.com